The next classroom session begins in June 2022, in Lahore, Pakistan.

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In collaboration with the Centre for Professional Excellence, University of Central Punjab

Finance for Non-Finance Professionals

Demystify finance

Gain practical finance skills, become financially fluent, and build your understanding and confidence in finance.

Next Session Date:

Saturday, June 11. 2022


University of Central Punjab


6 Weeks (weekends only)

Total Training Time:

3-hour sessions


Physical & Hybrid Classroom


PKR 75,000 plus GST/Participant

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Mohammad Kashif Javaid

Strategic Finance Consultant | Helping growth seeking businesses with Finance Transformation, FP&A, Strategy, Corporate Development, Valuation, M&A, & Business Performance Management.


Managing Director, ACS Synergy

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About CPE

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Centre for Professional Excellence

CPE are leaders in training and capacity building – empowering professionals to upskill and create impact at their work places.

CPE collaborates with subject matter experts with international exposure and experience to help all types of organizations and individual professionals achieve organizational and operational excellence.

Mohammad Kashif Javaid - MD ACS SYNERGY South Asia speaks about Finance for Non Finance Professionals


Program Impact

Strengthen your understanding and gain confidence in finance

Build practical finance skills and become financially fluent. Gain the ability to base your business & investment decisions on sound financial analysis and judgment in just one week.


Benefits for you

Become proficient in financial language and terminology. Communicate knowledgeably and make business decisions with confidence at all levels.

Gain the ability to understand complex financial information. Familiarize yourself with best practice corporate financial management, grounded within the context of your everyday business decisions.

Develop the skills to prepare budgets and forecasts for operations and develop models that answer short-run 'what-if' questions.

Discover how to analyze and benchmark your company’s financial performance.

Understand the use of discounted cash-flow principles and net present value (NPV) techniques to perform project appraisals and asset valuation.

Make informed, valuable contributions to board-level discussions with new expertise and a deeper understanding of financial reports.

Develop the critical finance skills to accurately identify future problems and successfully exploit new opportunities.

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Benefits for your organization

Gain an executive who can:

Make effective business decisions with a clear understanding of the implications for your company’s financial performance and value.

Use activity analysis to optimize processes and manage product and customer costs.

Understand the relationship between risks, returns, and business value.

Make better operational decisions based on the factors affecting performance and shareholder value.


Who should attend?

CEOs, Managing Directors, and other senior managers responsible for business units or for delivering company growth and shareholder value.

This program is suitable for all senior managers with little or no prior financial knowledge who need to use financial information in appraisals and decision-making.


Program Content

Demystify your financial information

Gain a wealth of financial understanding, unlock your company’s full potential and apply your new-found financial knowledge in a senior management context.


What you will learn

Improve your analytical perspective and change the way you grasp financial information. Understand and focus on three key themes of financial management:

Interpret company accounts. Decipher accounting information and discover what financial statements reveal about your company’s performance and financial position.  

​Use accounting and financial information for management decisions. Make informed judgment and confident business decisions about your organization's future. Explore financial performance, customer profitability, product and service costs, and project appraisals.

Analyze shareholder value. Give your strategic decision-making a boost, exploring company valuation, risk and return, and performance measures.


Detailed program & contents

Day One

Introduction to business finance - why bother?

Training Objective:

Create awareness  & set a context for learning.


Session One

10:00 AM - 1:00 PM

A concise introduction to business finance - why do non-finance professionals need to know it?

An introduction to the entire program - a quick run-through

Business accounting fundamentals

Training Objective:

    Develop a base for understanding financial information.


Understand the terms assets, liabilities, equity, accruals & gross margin

Differentiate between accounting profit and cash flow

Constructing an income statement

Session Two

2:00 PM - 5:00 PM

Reading & understanding financial statements

Training Objective:

    Read and interpret basic financial statements.


Constructing and reading a balance sheet

Constructing and reading a cash flow statement

Day Two

Financial analysis fundamentals

Training Objective:

    Calculate the key financial ratios using the financial statements.


Session Three

Understand why financial statement analysis is done

Vertical & horizontal income statement analysis

Balance sheet analysis & key ratios

Financial analysis: advance topics

Training Objective:

    Understand how the financial analysts assess the liquidity, profitability, & risk of a business.


Session Four

Cashflow analysis & ratios

Understand the meaning of the term “financial leverage” and how it adds to risk

Rates of return & profitability analysis

Day Three

Introduction to corporate finance & corporate development

Training Objective:

    Create a context for capital budgeting & asset valuation.


Session Five

Understand capital investments

Understand capital financing

Dividends and return of capital

Understand corporate development objectives

The time value of money and capital budgeting

Training Objective:

   Understand how capital investment decisions are made.


Session Six

Understand capital budgeting

Understand the time value of money and the time cost of money

Understand WACC & discount rates

Understand how finance professionals put a present value on cash coming in the future

Understand how finance professionals make investment decisions using internal rate of return

Day Four

Budgeting more effectively

Training Objective:

   Learn how budgets work, and how to prepare them.


Session Seven