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PLANNING FOR ECOMMERCE SUCCESS IN THE MODERN BUSINESS ENVIRONMENT

As we all understand, traditionally, ecommerce has meant the buying and selling of products and services by businesses and consumers through an electronic medium i.e. over the Internet.

However, in the past few years, the boundaries have blurred and the worlds of traditional commerce and ecommerce have been merging.

Ecommerce for many years was considered an interesting trend, but it was treated mainly as an added channel and on the side, largely, of what was happening in the world of commerce. Today the boundaries have so blurred and they have come so closely together, that the on and the offline arenas have more overlaps and very few clearly laid boundaries.

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